Digitalisation is increasingly seen as a key solution to many of the issues experienced in the hotel sector. From tackling staff shortages and dealing with inflation, to garnering more direct bookings and securing deeper relationships with guests, digital solutions have a silver bullet potential for the sector. But what types of digital solutions are hotels focusing on, and what cultural shifts are needed within hotels for digitalisation to flourish?
/PRNewswire/ The World Travel & Tourism Council (WTTC) has today launched the Hotel Sustainability Basics (Basics). Announced at ITB Berlin, Basics will.