Momofuku has been in the news for what some are calling trademark bullying, sending cease-and-desist letters to companies using the terms chili crunch and chile crunch. But who should own the rights to a name like chili crunch or chile crisp when it's a condiment that comes from a specific culture?
Behind the bubbly cashiers in Hawaiian shirts, craveable snacks, and bargain-basement prices are questionable business practices that have many food brands crying foul at the company’s blatant and aggressive copycat culture.
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