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Chili Crisp, Chili Crunch, and Who Should Own a Name of a Culture s Condiment

Momofuku has been in the news for what some are calling trademark bullying, sending cease-and-desist letters to companies using the terms chili crunch and chile crunch. But who should own the rights to a name like chili crunch or chile crisp when it's a condiment that comes from a specific culture?

Indian woman-owned brand accuses Trader Joe s of selling knockoff of their bestselling achaar

These Hyper-Regional Asian Flavors Are Shaking Up The Condiment Scene

These Hyper-Regional Asian Flavors Are Shaking Up The Condiment Scene Saveur 9 hrs ago © courtesy immi These Hyper-Regional Asian Flavors Are Shaking Up The Condiment Scene There’s never been a better time to be cooking with Asian ingredients in the United States. After decades of erasure and misrepresentation, American supermarket shelves and digital marketplaces finally look more like the country’s diverse population and palate. This shift is largely thanks to a new wave of first- and second-generation Asian American chefs, food professionals, and entrepreneurs who are not just increasing visibility, but also truly changing the way we talk about Asian food, people, and culture. And our pantries are better for it. 

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