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Senior Digital Marketing Manager - Pedestrian TV

Paid Media Manager - Pedestrian TV

8 Campaign Outcomes and the LinkedIn Strategies to Get There

8 Campaign Outcomes and the LinkedIn Strategies to Get There Determine which objectives lead to which outcomes I once heard that mystery novelists will sometimes write the ending of their book first, then go back and work through the rest of the story. This makes sense it tends to be much easier to chart a path when you know exactly where you’re going.  This was largely the impetus behind the redesigned Objective-Based Advertising (OBA) experience in LinkedIn Campaign Manager. You begin with what you hope to accomplish, and then build your campaign around it from the start. Advertising on LinkedIn has always been focused on driving specific business results, but now the process is more intuitive and seamless for users. Our new LinkedIn Objective-Based Advertising Guide takes you through all the details.

Digital Marketing Manager

Jam is looking for an experienced Digital Marketing Manager to join its outstanding team of Jammers.

A Marketer's Quick Guide to Dynamic Ads

A Marketer s Quick Guide to Dynamic Ads Remember when you d go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. Today, you can’t leave an item in your cart without it following you everywhere online. Who do we have to thank for that? Technically, a lot of people – marketers, retargeting tools, Al Gore’s internet – but for the purpose of this article, we’ll focus on one: dynamic ads.