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8 Campaign Outcomes and the LinkedIn Strategies to Get There
Determine which objectives lead to which outcomes
I once heard that mystery novelists will sometimes write the ending of their book first, then go back and work through the rest of the story. This makes sense it tends to be much easier to chart a path when you know exactly where you’re going.
This was largely the impetus behind the redesigned Objective-Based Advertising (OBA) experience in LinkedIn Campaign Manager. You begin with what you hope to accomplish, and then build your campaign around it from the start. Advertising on LinkedIn has always been focused on driving specific business results, but now the process is more intuitive and seamless for users. Our new LinkedIn Objective-Based Advertising Guide takes you through all the details.
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LinkedIn is adding some new tools for brands to help boost their organic promotion efforts on the platform, while also facilitating more connection with colleagues within the LinkedIn experience.
As you can see in the video, the first addition is a new My Company tab on LinkedIn company pages, which will include Recommend and Content Suggestions listings, enabling businesses to facilitate direct sharing of relevant posts, and increase internal engagement with such among employees.
As explained by LinkedIn: Page admins can now curate organic content through a new “Recommend” tool and suggest trending articles for employees to reshare through “Content Suggestions”. We’ve also added a new Analytics feature that allows you to measure the reach and impact of your employee advocacy program.
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