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8 Campaign Outcomes and the LinkedIn Strategies to Get There
Determine which objectives lead to which outcomes
I once heard that mystery novelists will sometimes write the ending of their book first, then go back and work through the rest of the story. This makes sense it tends to be much easier to chart a path when you know exactly where you’re going.
This was largely the impetus behind the redesigned Objective-Based Advertising (OBA) experience in LinkedIn Campaign Manager. You begin with what you hope to accomplish, and then build your campaign around it from the start. Advertising on LinkedIn has always been focused on driving specific business results, but now the process is more intuitive and seamless for users. Our new LinkedIn Objective-Based Advertising Guide takes you through all the details.
Posted by Sanuj Bhatia on Apr 18, 2021 in Featured, iOS 14
iOS 14 introduced a number of privacy-related features like App Store nutrition labels, Privacy Report in Safari, Clipboard access notifications, and more. But, the feature that’s caught everybody’s eyeballs, and raised some eyebrows all in between, is App Tracking Transparency which Apple is due to roll out with the release of the iOS 14.5 update. Here’s why it’s important, how you can enable it, and why the feature has received a large amount of backlash from the advertisers.
Let’s try and understand App Tracking Transparency with an example. Say you open an e-commerce app on your iPhone and search for ‘headphones.’ Or, for that matter, browse through some headphones using the e-commerce app’s headphone category page.
LinkedIn to stop collecting tracking data after Apple’s app tracking transparency changes
Updated:
Updated:
March 05, 2021 16:23 IST
The move implies that LinkedIn app will not be required to show opt-in prompt to its users.
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LinkedIn to stop collecting tracking data after Apple’s app tracking transparency changes.
| Photo Credit: Reuters
The move implies that LinkedIn app will not be required to show opt-in prompt to its users.
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LinkedIn on Thursday said it will stop collecting Identifier for Advertising (IDFA) data, which companies use to track for ad-targeting, in iOS.