Media Alert: Heineken USA Joins BlueConic to Discuss its First-Party Data Strategy at MarTech Spring Virtual Conference
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Learn how the alcoholic beverage manufacturer is moving beyond third-party data by prioritizing direct relationships with consumers BOSTON (PRWEB) March 09, 2021
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced it will moderate a discussion with Heineken USA called, “Heineken USA’s Journey to Building a Golden Consumer Record,” at the upcoming MarTech Spring Virtual Conference. The session will shine a light on how the alcoholic beverage company is successfully navigating the shift from third-party to first-party data to bolster direct-to-consumer engagement.
BlueConic Helps Organizations Continue to Build First-Party Data Assets in the Wake of Third-Party Cookie Deprecation
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Staff
2 months ago
New Solution Enables BlueConic Customers to Meet Their Goals for Transformational Growth While Mitigating the Effects of Ongoing Browser Privacy Changes
BOSTON–(BUSINESS WIRE)–BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions.
Google and Apple are pushing forward with plans to eliminate third-party cookies to crack down on widely used advertising technologies that collect, share, and sell customer data with little regulation and without consumers’ knowledge or consent. While this broad-strokes approach to fixing the problem is rightly rooted in bringing more transparency, choice, and control to consumers, it also inadvertently jeop
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BlueConic, the world’s leading pure-play customer data platform (CDP), and Nagarro, a global leader in digital engineering and technology solutions, today announced a strategic partnership to help enterprise organizations deploy BlueConic with rapid time-to-value and for maximal, long-term impact of the platform. Nagarro’s deep expertise in BlueConic’s technology, combined with the implementation and utilization best practices already successfully pioneered by BlueConic, will ensure joint customers get transformational value from their investment.
Making first-party data a strategic asset is the future of all businesses. Yet accessing unified, actionable customer data can be challenging for the innovative disruptors and the established stalwarts alike. As these companies embrace the need for business transformation, they are confronting the pain of trying to use legacy technologies – each with its
Boston, MA (PRWEB) January 12, 2021 BlueConic, the world’s leading pure-play customer data platform (CDP), today announced that marketing industry veteran