Multi-award-winning pure-play customer data platform (CDP) BlueConic was recently named a Leader in the IDC MarketScape: Worldwide Retail and CPG Customer Data Platform Software Providers 2022 Vendor
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Customer data platform also expands management team with hire of Tableau VP Jeff Mehalek The world's leading pure-play customer data platform (CDP) BlueConic today announced that Alteryx chief product
Daily Research News Online
July 29 2021
Customer data platform BlueConic has launched a clean room solution , allowing clients to facilitate second-party data sharing in a privacy-safe environment.
Headquartered in Boston, with additional offices in Europe, the firm specializes in collecting and unifying marketers first-party data from all the disparate systems in which it exists, making it accessible wherever and whenever required. Early last year, BlueConic raised $13m in a Series B round of funding, which it is using to further expand its global footprint.
According to the company, the new solution provides brands and publishers with a way to combat the effects of Apple and Google s decisions to dispense with the use of third-party cookies in their respective web browsers, Safari and Chrome. The solution will help prevent companies from inadvertently sharing personally identifiable information (PII) data with second parties; enable second-party data sharing without requirin