Media Alert: Heineken USA Joins BlueConic to Discuss its First-Party Data Strategy at MarTech Spring Virtual Conference
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Learn how the alcoholic beverage manufacturer is moving beyond third-party data by prioritizing direct relationships with consumers BOSTON (PRWEB) March 09, 2021
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced it will moderate a discussion with Heineken USA called, “Heineken USA’s Journey to Building a Golden Consumer Record,” at the upcoming MarTech Spring Virtual Conference. The session will shine a light on how the alcoholic beverage company is successfully navigating the shift from third-party to first-party data to bolster direct-to-consumer engagement.