How long? 2-3 minutes
Campaign podcast: ethics, marketing pain, and performance anxiety
Conscious Advertising Network co-chair Jake Dubbins and O2 s Laura Lesser talk about the ethical pitfalls brands must face and how to stop funding hate speech and misinformation through ads.
Bodyform: Campaign podcast discusses brand s new #PainStories campaign
This week, Omar Oakes and Brittaney Kiefer discuss whether the BBC is right to put BBC Three back on normal TV, Bodyform s new ad campaign about women s pain stories , Airbnb s decision to spend less on performance marketing and what impact the new media app Clubhouse is having.
Then Omar speaks to Media Bounty managing director Jake Dubbins and O2 head of culture and innovation Laura Lesser about the work of the Conscious Advertising Network. They explain how advertisers may unwittingly fund hate speech and misinformation, how both ad-funded tech platforms and the open web must be reformed, and how
Ex-agency suit turned psychotherapist/consultant Paul Cowan explains what lies at the root of relationship breakdowns between ad agencies and their clients.
How long? 2-3 minutes
Campaign podcast: KFC s mashups with Walkers and Pizza Hut
Creative strategists and authors Niran Vinod and Damola Timeyin discuss how to build personal and corporate brands in the age of social distancing.
KFC: collaborated with Walkers (right) and Pizza hut (bottom left). Top left: Timeyin and Vinod
Omar Oakes and Brittaney Kiefer take a closer look at two KFC brand collaborations that launched within days of each other – Walkers (in which Gary Lineker imagines himself as Colonel Sanders) and Pizza Hut. What s KFC up to and do all brands win equally when marketing together?
Then Kiefer chats to Niran Vinod and Damola Timeyin, the creative strategists and authors that have released the marketing guide
How long? 1 minute
Campaign podcast: Becoming creative factories and ditching line managers
Rob Pierre, founder and CEO of Jellyfish, talks about trying to expand his digital marketing business during a pandemic and why he s been tearing down traditional management structures.
Podcast: features Jellyfish founder Rob Pierre (right) and ads by Pringles (top left) and Pornhub (bottom left)
Campaign duo Omar Oakes and Brittaney Kiefer discuss three very different ad campaigns this week: Pornhub s sustainability messaging; Pringles tie-up with a video game franchise; and EE s support for teachers during Covid-19.
They also take a closer look at Wonderhood Studios chief creative officer Aidan McClure s revelation that the agency is being run like a factory in order to increase wellbeing.
How long? 2-3 minutes
Campaign podcast: Bringing creative and media together (but not just for big brands)
Simon Davis, founder of Walk-In Media, explains why a new generation of smaller long-tail advertisers should not be ignored by big agencies.
Simon Davis (right), and ads for Macmillan (top left) and Ikea (bottom left)
Campaign s media and tech editor, Omar Oakes, and creativity and culture editor, Brittaney Kiefer, take a closer look at the first major ad campaigns of the year.
The pair discuss how far consumer brands like Ikea can credibly promote sustainability and climate change awareness, and how effective the British Army s latest recruitment ad is likely to be.