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Sales, Marketing or RM? - Who will lead the new commercial team?

The question about who should lead the commercial effort has been a debate among hospitality professionals for a long time. Most hospitality leaders would agree that implementing Total Hotel Revenue Management has been more of a mythical destination than a reality, in part due to the territorial obstacles associated with merging the traditional sales, marketing, and revenue management roles into a singularly focused effort. But now the ultimate reset button, COVID-19, presents most organizations with a unique opportunity to build the organization that matches their vision, without the cost (and pain) associated with dismantling an existing team. The big question is: Who is the ideal commercial leader today and what is the most desirable career path an aspiring leader can take to get there?

The single biggest opportunity in digital marketing for hotels in 2022

As lockdowns start to lift, hotel bookings are beginning to pick up. Despite ongoing COVID concerns, people are eager to venture out again and this is very good news as long as travel is managed responsibly, with effective preventative measures in place. With positive signs now visible, lodging operators can look forward to and plan for increasing occupancy rates with more confidence. According to McKinsey s research, the pandemic has accelerated digital transformation by 10 years and today s travel consumers have become more digitally and tech-savvy than ever.

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