The OTAs have been trying to enter the leisure group booking market for decades now. Traditionally, hoteliers have been reluctant to allow the OTAs to enter the lucrative group market, limiting their OTA exposure to the transient leisure and unmanaged business market.
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Frontier Airlines, a budget airline based out of Denver, Colorado, announced an all you can fly promotion that offers pass holders unlimited domestic flights, including to Puerto Rico.
As most of us have already heard, 90% of the world s data was created in the last ten years, and the amount of data created grows at a faster rate every year. The hotel industry is far from immune, with the various sources of business intelligence available today having exploded from the days when a few large Excel files and a weekly STR report was enough to get every Revenue Manager labeled a nerd.
In the early stages of Revenue Management, cranking up rates when the hotel was on a clear path to selling out was about all it took to be a successful Revenue Manager. But as digital transformation has taken hold in hotels, the role, and the definition of success, have evolved greatly. Once the gold standard, technical knowledge and decent Excel skills are now table stakes. Today s successful Revenue Manager must focus far beyond forecasting and setting prices. A mastery of the constantly evolving distribution technology landscape, including a keen understanding of every step of the digital customer journey is essential to optimizing market share and total hotel profitability.Today s customer experience begins way before the guest steps foot on property. The ease of finding information before booking, transparency and fairness in pricing, and the effective collection and dissemination of every customer s specific needs form the foundation of a successful hotel stay. And the proliferat