Domino s sent messages to its subscribers last week alerting them about an "epic price drop on large pizzas". The pizza chain said prices of vegetarian large pizzas have been reduced from Rs 799 to Rs 499, and that of non-veg large pizzas from Rs 919 to Rs 549. "Pay less, get more," the company said in the messages.
The strategic price reduction by Domino s Pizza is a reflection of the broader trend in the FMCG sector, where local players are increasingly challenging established brands.