Dominos, Indias largest pizza chain, has nearly halved prices of its large pizzas to compete with smaller and newer rivals such as Tossin, South Koreas GoPizza, Leos Pizzeria, MojoPizza, Ovenstory and La Pinoz.
Domino s sent messages to its subscribers last week alerting them about an "epic price drop on large pizzas". The pizza chain said prices of vegetarian large pizzas have been reduced from Rs 799 to Rs 499, and that of non-veg large pizzas from Rs 919 to Rs 549. "Pay less, get more," the company said in the messages.