The producer of specialty ingredients for cosmetic, nutraceutical and pharmaceutical products, taps into hybrid make-up, a category particularly appreciated by consumers for the double functionality of colour and care.
According to Seppic, the make-up market is in the midst of a revolution, the buzzword of which is “skincarization”, a trend where the logic of skincare extends to new categories. As a result: consumers now expect makeup products that take special care of their skin.
Sensorial.
Seppic stirs the senses with its Cosmetic Mixology formula concepts for do-it-yourself (DIY) personal care (see video embed demo), and its green and sustainable Emogreen HP 40 emollient (INCI: C15-19 Alkane).
Seppic is complementing its Emogreen range of natural emollients with a sustainable, biobased version, Emogreen HP 40, a new alternative to viscous, synthetic silicones and mineral oils, which are particularly prevalent in hair care applications. To serve the growing DIY market, the ingredient supplier is also introducing its Cosmetic Mixology concept, two cream or pebble formula bases to moisturise and customise with home-made ingredients.
On the occasion of the in-cosmetic trade show,.
At a time when consumers are looking for a sensory and emotional experience in cosmetics, Seppic has created its "Happy Cosmetic" collection, entailing ingredients that boost positive emotions.
After several months of health crisis related anxiety, many consumers feel the need for an emotional reboot, in particular by taking more time for themselves and their loved ones. To address these expectations, Seppic presented at the Cosmet’Agora show in Paris, a series of six formulas based on three key axes: experience, well-being and positive emotions.
In order to respond to the quest for well-being and happiness that emerges after the successive lockdowns linked to the Covid-19.