The producer of specialty ingredients for cosmetic, nutraceutical and pharmaceutical products, taps into hybrid make-up, a category particularly appreciated by consumers for the double functionality of colour and care.
According to Seppic, the make-up market is in the midst of a revolution, the buzzword of which is “skincarization”, a trend where the logic of skincare extends to new categories. As a result: consumers now expect makeup products that take special care of their skin.