/PRNewswire/ Consumer Product Events will host Media & Merch: A (Virtual) Press Junket on August 30, 2023 at www.MediaandMerch.com where product companies.
Born and raised in Buenos Aires, Argentina, Lara Schmoisman is the founder and CEO of The Darl, a powerhouse business and marketing-public relations strategist.
41% of Social Media Users Have No Interest in What Brands Post, Revealing Need for Brand Authenticity
U.S. consumers are unimpressed with branded social media content. Companies need to stay attuned to audience preferences for informative content and honesty to secure audience engagement and trust.
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WASHINGTON, May 13, 2021 /PRNewswire/ Forty-one percent (41%) of social media users in the U.S. aren t at all interested in branded social media content, according to a
Consumers were most likely to like, comment, or share a post that communicated helpful information (23%) rather than one with a strong brand voice (9%) or a strong visual aesthetic (11%).