Sake special: Sake trends and a study of the French market
05 March 2021 By db staff
In the final instalment of a three-part series, the Kyoto Municipal Institute of Industrial Technology and Culture (KMIITC) shares the latest sake export data and reveals the results of its survey of French sake consumers.
Kyoto
From January to December 2020, sake exports reached a record high for the eleventh consecutive year. Shipments rose by 3.1% to reach 24.1 billion yen, despite being significantly affected by Covid-19.
Sake now accounts for around 34% of the total value of Japanese alcohol exports (71.1 billion yen) and is second only to Japanese whisky, which achieved exports worth 27.1 billion yen last year.
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Sake special: The history of Kyoto sake Sponsored Story 22nd January, 2021 by db staff
In the first of a three-part series, the Kyoto Municipal Institute of Industrial Technology and Culture explores the history and science behind Japan’s national drink.
The Kyoto skyline
Before Tokyo, Kyoto was Japan’s capital, a title it held between the years of 794 and 1869. It is also often referred to as the country’s cultural capital. It is home to 41 sake breweries, 22 of which are in the Fushimi district where the Matsuo Taisha shrine, built in 701AD to acknowledge a deity that is considered to be the god of sake, is located. Fushimi has a history of sake brewing dating back to the 14