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The latest in retail media? In-store messaging platforms

Retailers are now investing in connecting brands with customers at the point of purchase

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Disney and Walmart Team for Enhanced Targeting on Streaming

Disney and Walmart Team for Enhanced Targeting on Streaming
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Kroger s Purchase-Based Audiences Now Available to Yahoo DSP Advertisers

Rich 1st-party data can be leveraged for precision audiences and measurement

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Kroger Strikes Data Deal With Yahoo DSP

Kroger Strikes Data Deal With Yahoo DSP
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Mike brunickSarah marzanoBeth ann kaminkowCara prattBest buyYahoo advertisingKroger precision marketingAdvertiser perceptionsTrade deskYahoo financeYahoo mail

Advertisers Can Target Kroger Audiences Through Yahoo s DSP With New Partnership

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let…

Yahoo advertisingKroger precision marketingReaking news

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