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Kroger s media business builds in-house ad platform

Kroger Precision Marketing, the retail media business of supermarket brand Kroger, is building a next-gen advertising tech platform that will use retail data to boost shopping experiences. The. -August 11, 2023 at 06:51 am- MarketScreener

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Kroger : 2023 Fact Book

2023 FACT BOOK $148.3B TOTAL.

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Retail Media Networks Buyer s Guide Released by IAB - Multichannel Merchant

The IAB's retail media networks buyer’s guide helps brand advertisers more intelligently build media planning and buying strategies.

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Kroger s new self-service ad platform: What you need to know

Kroger s new self-service ad platform: What you need to know
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Why Redding grocers like Walmart are collecting your shopping data

Companies in Redding including Walmart can track your activity in stores and online.

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