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How Albertsons and Hy-Vee Approach Retail Media

Execs from both companies share the stage at GroceryTech

United statesMichael halversonKathryn mazzaEmily croweAlbertsons cosParty dataVee incEditor emily croweAlbertsons media collectiveRetail mediaMedia collective

The latest in retail media? In-store messaging platforms

Retailers are now investing in connecting brands with customers at the point of purchase

United statesKathryn mazzaDiane colganGood food holdingsPrice chopperWalmart connectKroger precision marketingCooler screensSolomon partnersNortheast groceryTops friendly marketsTops shopper linkPrice chopper shopperCarrot adsCaper cartsBristol farms

Hy-Vee adds two new RedMedia execs

Kathryn Mazza was named as senior vice president, RedMedia, with Britt Polihronis named as vice president, operations, RedMedia

Kathryn mazzaBritt polihronisVee incSporting goodsNew stream media

Hy-Vee Expands RedMedia Team

Retail media pros Kathryn Mazza and Britt Polihronis join group’s exec ranks

United statesKathryn mazzaBritt polihronisHy veeRetail media networkRocery business

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