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Page 15 - Krishnarao Buddha News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Ad rate hike won t impact the ad inventory inflow of newspapers, say advertisers

Under pressure to increase ad rates, the newspapers may not lose on advertisements given their utility in media plans, feel advertisers. With production costs going up due to global shortages, the Indian Newspaper Society (INS) has asked all newspapers to hike their ad rates by a steep 20%

Liqvd Asia bags social media mandate for Parle s confectionery brands

Mumbai: Liqvd Asia has bagged the social media mandate for Parle’s confectionery brands, under Parle Products, one of India’s leading FMCG companies. The agency will handle digital communications for confectionery brands Melody, Kismi, Mango Bite, 2 in 1 Eclairs, Poppins and Rol-a-Cola among others. As part of its responsibilities, Liqvd Asia will focus on the brand’s growth

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