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NPD Showcase 2021: From gut-healthy chips to exotic flavours and signature snacks

Munchy Seeds pushes pride for the planet, GoOats motivates to make mornings memorable, Boundless release Activated Chips to pump up gut health and Honey Mama’s falls into a culinary inspired Fall.

45-50% namkeen sales come during festival season : Krishnarao Buddha, senior category head, Parle Products

45-50% namkeen sales come during festival season : Krishnarao Buddha, senior category head, Parle Products
afaqs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from afaqs.com Daily Mail and Mail on Sunday newspapers.

Our key task is to consolidate the entire portfolio, says Parle s Krishnarao Buddha to BrandSutra

: Saturday, March 13, 2021, 12:00 AM IST Our key task is to consolidate the entire portfolio, says Parle s Krishnarao Buddha to BrandSutra Krishnarao Buddha, Senior Category Head, Parle Products, has seen the traditional brand grow and evolve into a dynamic and modern one in his nearly 20-year stint with the company. Now, he aims to consolidate the categories across Bakery, Confectionery and Snacks, while keeping up the growth momentum How have you seen Brand Parle evolve in your nearly 20 years with the company? What are the instances that have gone on to become key marketing lessons for you? Parle was seen as an old and traditional brand and it had a skew towards certain geographical areas. But in the last two decades, Parle Products has grown and evolved as a dynamic and modern brand, recognized in every part of the country.

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