Parle-G, the iconic biscuit brand in India, has remained popular with the masses for decades. It has been a symbol of India s large consuming class, including the poor population. During the COVID-19 lockdowns, Parle-G became a relief food for migrants and donated millions of packs to the needy. Despite challenges like higher taxes and rising inflation, Parle-G continues to dominate the biscuit market and has expanded into premium products.
As India completes 75 years of independence, BestMediaInfo.com dives deep into the nitty gritty of the evolution of eight FMCG players who boosted the sector’s penetration and had a significant impact on the way business was done in the country