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Transcripts for CNN CNN News Central 20240604 15:52:00

hi, barbie. distributed by warner brothers discovery. it s an incredibly important milestone for the brand. reporter: barbie has had ups and downs. back in 2014, we hit a low. it was a moment to reflect in the context of why did barbie lose her relevance? he didn t reflect the physical ty, the look, if you will, of the world around us. reporter: now barry, ken and friends have many stint tones, shapes and special traits that make them look more like us. but this year s first quarter sales of math tell slumped down 22% from last year. how is mattel and barbie viewed as a brand? there s been a lot of decline in that differenceuation and that relevance that keep a brand top of mind from a purchase persp perspective. brands go into a police of fatigue. reporter: mattel hopes the

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Transcripts for CNN CNN News Central 20240604 15:51:00

revitalize a brand that has seen a slump. en cnn business correspondent has more details. virginanessa, what s happened w the barbie brand? we have seen them, but what s happened business wise? does barbie even need an introduction? she s been around for 64 years. she has gone through some transitions. the maker of barry has worked with many other brands to try to boost barbie s sales. but they are look ing at this live action movie as a way to bring nostalgia back. barbara roberts, you know her as barbie. parents born in 1959, but doesn t look a day over 19. everyone had a barbie. it was the thing to have a barbie. next week, barbie comes to it life in a new movie with an a-list director and actors.

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Transcripts for CNN CNN News Central 20240604 15:53:00

movie will give them the boost they are locking for. we also have the opportunity to reach new ages and stages that ultimately from a business perspective provides huge merchandising and monetization opportunities. we re standing in front of barry. reporter: the owner of this toy store can t keep movie barbie on the shelf. in a day, they were gone. have you always had barry? absolutely. it s a staple. it s the moms and dads who are nostalgic than the kids. reporter: but that nostalgia isn t for everyone. i don t know how she s e evolved. does she have a college degree now? the movie has calculated for that. you haven t played with barbie since you were like 5 years old. you re never too old for barbie. i m 90 years old. or i should say, 90 years young. reporter: carol spencer didn t grow up playing with barbies.

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Central Michigan Life - The Flash wipes out at the theaters but is it good?

Central Michigan Life - The Flash wipes out at the theaters but is it good?
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