movie will give them the boost they are locking for. we also have the opportunity to reach new ages and stages that ultimately from a business perspective provides huge merchandising and monetization opportunities. we re standing in front of barry. reporter: the owner of this toy store can t keep movie barbie on the shelf. in a day, they were gone. have you always had barry? absolutely. it s a staple. it s the moms and dads who are nostalgic than the kids. reporter: but that nostalgia isn t for everyone. i don t know how she s e evolved. does she have a college degree now? the movie has calculated for that. you haven t played with barbie since you were like 5 years old. you re never too old for barbie. i m 90 years old. or i should say, 90 years young. reporter: carol spencer didn t grow up playing with barbies.
Barbie-wouldn-t-be-without-her
Opportunity
Demonetization
Business-perspective
Opportunities
Boost
Wages
Merchandising
Reporter
Front
Know-barry
Moms