revitalize a brand that has seen a slump. en cnn business correspondent has more details. virginanessa, what s happened w the barbie brand? we have seen them, but what s happened business wise? does barbie even need an introduction? she s been around for 64 years. she has gone through some transitions. the maker of barry has worked with many other brands to try to boost barbie s sales. but they are look ing at this live action movie as a way to bring nostalgia back. barbara roberts, you know her as barbie. parents born in 1959, but doesn t look a day over 19. everyone had a barbie. it was the thing to have a barbie. next week, barbie comes to it life in a new movie with an a-list director and actors.