hi, barbie. distributed by warner brothers discovery. it s an incredibly important milestone for the brand. reporter: barbie has had ups and downs. back in 2014, we hit a low. it was a moment to reflect in the context of why did barbie lose her relevance? he didn t reflect the physical ty, the look, if you will, of the world around us. reporter: now barry, ken and friends have many stint tones, shapes and special traits that make them look more like us. but this year s first quarter sales of math tell slumped down 22% from last year. how is mattel and barbie viewed as a brand? there s been a lot of decline in that differenceuation and that relevance that keep a brand top of mind from a purchase persp perspective. brands go into a police of fatigue. reporter: mattel hopes the