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Covid learnings: Brands need to remain authentic & relevant to their customer base
That seems to be the common mantra for companies to drive the growth of retail in Karnataka.
26 Apr, 2021 - 08:18 AM IST | By indiantelevision.com Team
MUMBAI: More and more, brands are focusing their energies on Bharat, which is poised on the cusp of vast prospects and explosive growth. Kannada is widely regarded as the country s first success story from a regional language market standpoint. Many marketers have already switched to targeted, localised promotions instead of pan-India campaigns that blow out their budget. While it is apparent that the pay-off from regional and hyper-localised advertising is increasing, there still remains the question – which medium gives the best reach and dividends? The second session of the Tele-wise Kannada virtual summit had retail players and marketers, from national to Karnataka-focused brands, discuss the scope of content, advertisin
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