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Paragon assigns media mandate to Wavemaker | Advertising

linkedin Wavemaker India has bagged Paragon Footwear s media mandate following a multi-agency pitch. The mandate comprises traditional media and content including social creative and digital. The account will be handled from Wavemaker s Bengaluru office.   Navin Thomas, executive VP - sales and marketing, Paragon, said, “We are happy to partner with Wavemaker as our media agency. Their strong hold on the media landscape clubbed with in-depth understanding of consumer dynamics is impressive. We believe the team at Wavemaker will surely help us in our journey to establish ourselves as the leading footwear brand within the young consumers too. Their volume of work in creating successful brands says it all.”

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