Plant-based beauty and wellness brand WelleCo has launched The Super Kids Elixir + Protein: ‘a delicious, all-in-one, daily superfood powder that is packed full of the essential vitamins, minerals, protein and nutrients that children need to grow, learn, laugh and explore’.
Kids remain ‘desperately underserved’ by the market, claim start-ups. They say there is a clear trend that more parents are prioritising home-style, fresh food for young children over shelf-stable food. But their next challenge is competition for shelf space.
Kids remain ‘desperately underserved’ by the market, claim start-ups. They say there is a clear trend that more parents are prioritising home-style, fresh food for young children over shelf-stable food. But their next challenge is competition for shelf space.