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Are you sober for October? All the details on this trend, including mocktail recipes and how giving up alcohol can lead to more money and a smaller waistline

Since the sober curious movement picked up a rush of steam in 2018, hundreds of thousands of devotees have sworn off or cut back drinking entirely after deep reflection on why we drink.

Everything You Need to Know About Nonalcoholic Beer

Brewers are putting out great-tasting beers without alcohol, but that doesn’t automatically mean that nonalcoholic beers are more nutritious or better for your health. See what experts say about the pros and cons of drinking booze-free beer.

Mocktails Are a Delicious, Growing Trend in Delaware

Mocktails Are a Delicious, Growing Trend in Delaware
delawaretoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from delawaretoday.com Daily Mail and Mail on Sunday newspapers.

We can t pretend like we didn t just go through a global pandemic : Alcohol brands cautiously optimistic about new messaging

With vaccine rollout and relaxed Covid-19 guidelines making for a potential return to the bar scene before the end of the year, alcohol brands are positioning themselves to welcome consumers back. Recently, beer brands like Dos Equis and Bud Light have rolled out campaigns with brand messaging pointing at a cautious return to normalcy. For example, the “Bud Light Summer Stimmy” campaign includes tickets to live sporting events. And Dos Equis ‘ latest campaign   “A Dos of XX” includes spots showing people prepping for a night out with friends at the bar in ads across national television, social media, digital activations, retail and out-of-home.

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