With vaccine rollout and relaxed Covid-19 guidelines making for a potential return to the bar scene before the end of the year, alcohol brands are positioning themselves to welcome consumers back.
Recently, beer brands like Dos Equis and Bud Light have rolled out campaigns with brand messaging pointing at a cautious return to normalcy. For example, the “Bud Light Summer Stimmy” campaign includes tickets to live sporting events. And Dos Equis
‘ latest campaign — “A Dos of XX” — includes spots showing people prepping for a night out with friends at the bar in ads across national television, social media, digital activations, retail and out-of-home.