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Meat.The End reinvents traditional extrusion tech: ‘Texture is the most problematic bottleneck in plant-based’ Now that consumer acceptance and taste have been achieved in plant-based, Meat.The End is tackling the final frontier: texture. FoodNavigator catches up with CEO Dr Yishai Mishor to find out how.
The plant-based meat market is well and truly established. Valued at more than $4.3bn, the sector is expected to reach $8.3bn by 2025, according to MarketsandMarkets.
The market research firm puts this down to significant investments in the space, as well as growing flexitarian populations and increased interest in the health benefits of a plant-based diet.