Adopting certain aspects of B2C-style consumer campaigns may serve B2B marketers well in their efforts to connect with business customers or they may not.
With today s brands working with multiple agency partners at once, agencies must go above and beyond to retain and grow client partnerships beyond one-off campaigns.
Generative AI tools are being leveraged by agency professionals and in-house teams around the world as they seek ways to better understand and reach target audiences.
Without an effective lead-gen strategy, an agency will find it difficult to compete with other firms that are looking for leads among the same target audiences.
While leveraging customer advocacy in marketing boosts brand loyalty and growth, doing so in a genuine, authentic manner that resonates with consumers can be challenging.