Adopting certain aspects of B2C-style consumer campaigns may serve B2B marketers well in their efforts to connect with business customers or they may not.
Without strong communication and a clear objective, a lack of momentum and focus can leave clients frustrated and their agency partners straining to meet expectations.
The power of a newsletter to reach and motivate audiences in the digital age can be potent if brands take the right approach to ideating, creating and distributing one.
Once hiring managers start meeting with applicants who make it onto their short list, some special attributes can help a creative job candidate stand out from the rest.
New agencies often start off operating lean, but without clients in the pipeline the minute the doors open for business, a recently launched firm could face trouble.