Apr 19, 2021
Bertha Jimenez saw the amount of food waste produced as troubling. She founded Rise in an effort to divert scraps from the landfill.
In 2017, the Ecuadorian immigrant collected spent grain Keg & Lantern Brewing Company in Brooklyn, NY to create flour from what otherwise would be considered waste. Since then, she has grown the business, working directly with bakeries and restaurants.
With upcycling gaining traction, the Upcycled Food Association is releasing a new label on Earth Day to showcase products such as those from Rise.
Read the entire article here.
CBS News
Upcycled food trend turns waste into ingredients found on store shelves
They say one man s trash is another man s treasure, and lately, that even applies to the food we eat.
Upcycled foods are made from ingredients that would usually be thrown out. They re further processed into marketable products, reducing food waste with a positive impact on the environment.
When Bertha Jimenez moved to the United States from Ecuador for graduate school, she never expected to be on the cutting edge of baking. My background was mechanical engineering, so nothing related to baking, Jimenez told CBS News Nancy Chen.