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Disillusioned DTC Brands Reject Walled Garden Measurement

Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics.

Michael lisovetskyTucker mathesonKatya constantineChris rigasAnkur goyalTriple whaleDigishopgirl mediaBuyers question inventory quality

Marketers Navigate an Uncertain Fourth Quarter Mired by Ad Softness

Marketers Navigate an Uncertain Fourth Quarter Mired by Ad Softness
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Katya constantineDarren daltorioRandy goodwinBlack fridayThread hashtag feature isnt enoughReally benefit brandsCyber mondayDigishopgirl mediaSingle dayDarrend altorio

Snapchat Rolls Out GenAI Selfie Feature, Dreams

Snapchat Rolls Out GenAI Selfie Feature, Dreams
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

New zealandKatya constantineTheresa swiggumInsider intelligenceApp tracking transparencyCollective measures

Lessons Learned: Slow and Steady Won the Digital Marketing Race for DigiShopGirl s Founder

In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the…

Katya constantineReaking news

TikTok Shop Is Testing Visual Search

TikTok Shop Is Testing Visual Search
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

United statesKatya constantineRachel legereAdam lovalloBelardi wongInstagram shopTiktok shopFinancial timesGoogle shoppingCalla murphy