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Disillusioned DTC Brands Reject Walled Garden Measurement

Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics.

Michael lisovetskyTucker mathesonKatya constantineChris rigasAnkur goyalTriple whaleDigishopgirl mediaBuyers question inventory quality

Google Rolls Up More Formats Into YouTube Ad Buys

Google Rolls Up More Formats Into YouTube Ad Buys
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Crispin porterDavid mirskyAustin wignallChris rigasVideo viewYoutube watch nextPerformance maxVideo view campaignsYoutube brandYoutube video view campaignsGoogle ads

Meta s AI Shopping Campaigns Disappoint Marketers

Meta s AI Shopping Campaigns Disappoint Marketers
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Jim grecoMark zuckerbergChris rigasRyan jonesFoot lockerShopping campaignsPerformance maxSmart performance campaignsKatharine painterBefore performance maxThere was googleApp campaignsApp tracking transparency

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