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As Search and Social Converge Marketers Spy an Opportunity

TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.

Katya constantineIvonnie dulceNatasha blumenkronApp tracking transparencyLiam johnsonAmanda grant

Google s Latest AI Ad Tool Stirs Fresh Transparency Concerns for Marketers

The tool, due to roll out in the coming months, will be embedded into Performance Max.

Nirish prasadChirag shahKatya constantineJon morgensternUniversity of washingtonInformation schoolFinancial timesMicrosoft backed openPerformance max

Super Bowl Social Spend Shifted Toward TikTok, Reddit

Recent changes in the media mix upended Super Bowl digital advertising

Elon muskKatya constantineBreanne morrisonProcter gambleSuper bowl sundaySensor towerPublicis mediaPublicis canadaSuper bowlSuper bowl sundaysWall street journalBiz hennigan

In 2023, Savvy DTC Brands Diversify Playbook

No longer able to rely on Meta and facing a recession, digitally native brands are finding new ways to do performance marketing.

Adam lovalloRyan pamplinDuane brownBrittanie williamsKatya constantineBelardi wongAdweek andCalla murphyPerformance maxTake some risk

Buyers Face Retail Media Growing Pains

The IAB is working on creating standards for digital retail media buying in 2023.

Jeffrey bustosKatya constantineJanine flaccaventoElizabeth marstenInteractive advertising bureauMedia rating councilInsider intelligence

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