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July 19 2021, 10:05 am | BY Ricki Green | 2 Comments
Australia isn’t just where we live, it’s who we are. This is the powerful message behind a new TVC created by whiteGREY for WWF-Australia, calling on our identity as Australians to generate action with a simple appeal:
Australian nature needs our Australian nature
.
Filmed from the perspective of animals impacted by the devastating 2019-2020 bushfires, the commercial debuted on TV and social media as part of WWF-Australia’s new communication platform.
Viewers will be transported inside a wombat burrow during a fire storm, go behind the scenes at a koala hospital, and take flight with a flock of cockatoos.
Sarah Adam-Gedge, Managing Director, Wipro Australia and New Zealand
Additional guest speakers will be announced soon.
The course chairs said that a key theme of the 2021 course manifesto is ‘Welcome to the new norm of leadership’ – one where the rules are yet to be written and where the expectations are greater than ever.
After a year of pandemic-induced upheaval across every facet of our industry, agency leaders, both experienced and emerging, have had to overcome extraordinary challenges, internally and externally.
And one thing’s for sure: nothing will ever be the same. As a future leader, are you ready to adapt and lead in a world of uncertainty?
February 11 2021, 9:29 am | BY Ricki Green | 14 Comments
Powershop is proudly Australia’s first certified carbon neutral energy retailer receiving both organisational and product certification in 2016 from Climate Active. Highlighting the fact that switching to Powershop is a great environmentally conscious decision for the household, Powershop’s latest campaign via whiteGREY, focuses on the human aspects of trying to make more sustainable choices.
Whether we keep forgetting our reusable cup, or we own more enviro bags than we could ever carry, despite our best intentions, none of us are 100% perfect. At least with Powershop, our power can be 100% carbon neutral.
The integrated campaign which is now in-market, features online, radio, social, out-of-home and film directed by AIRBAG’s Ben Saunders.