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Numerous studies over the last few decades have established a connection between olfaction and memory. Time and again, it has been proven that there is a strong link between what we smell and the resurfacing of emotions and memories associated with those smells. Studies also show that olfactory cues work much better than visual cues. In fact, research indicates that such olfactory recall can be used to identify more than a billion different scent combinations. Moreover, it was found that the human brain remembers 35% of what it smells, compared to just 2% of what it hears, 5% of what it sees, and 1% of what it touches.

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