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Google and Meta responsible for worldwide growth of digital advertising

Reports from ad industries forecast that the pandemic has led to a huge boost in the digital advertising sector worldwide, mostly thanks to the dominance of Google and Meta.

United statesJonathan barnardBrian wieserApple inc

Google, Meta dominate as digital propels global ad growth

Google, Meta dominate as digital propels global ad growth
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Sheila dangJonathan barnardBrian wieserMeta platforms

Zenith says ad spend to grow by 5% in 2022

Zenith says ad spend to grow by 5% in 2022
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Social media to be fastest-growing channel by 2024, driven by social commerce: Report

Mumbai: Social media will be the fastest-growing channel between 2021 and 2024, with an average annual growth rate of 14.8 per cent, closely followed by online video at 14.0 per cent, predicts Zenith’s Advertising Expenditure Forecasts report, published on Monday. The global ad market will continue its remarkable recovery from the 2020 downturn with 9.1 per cent growth in

Jonathan barnardAdvertising expenditure forecastsZenith indiaSocial mediaDigital transformation

Digital transformation to drive 9% growth in global adspend in 2022: Zenith

Digital transformation to drive 9% growth in global adspend in 2022: Zenith
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