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Google, Meta dominate as digital propels global advertising growth -forecasts

By Sheila Dang (Reuters) - The global advertising industry will notch higher growth this year than previously expected as brands are relying more heav.

Google, Meta dominate as digital propels global advertising growth -forecasts

By Sheila Dang (Reuters) - The global advertising industry will notch higher growth this year than previously expected as brands are relying more heav.

Digital advertising pushes global ad spend to new heights

Digital advertising will account for over 60% of global ad spend in 2022, according to the latest advertising expenditure forecast compiled by Zenith.

Google, Meta dominate as digital propels global advertising growth: forecasts

(Reuters) — The global advertising industry will notch higher growth this year than previously expected as brands are relying more heavily on search engine and social media companies such as

Zenith: Digital to Exceed 60 Percent of Global Adspend in 2022

According to Zenith’s Advertising Expenditure Forecasts report, the global ad market will continue its recovery from the 2020 downturn with 9.1 percent growth in 2022, after 15.6 percent growth in 2021.

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