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Home-appliance advertising in India to grow at 18% PA between 2020 & 2023: Zenith

Home-appliance advertising in India to grow at 18% PA between 2020 & 2023: Zenith
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United kingdomJonathan barnardEuromonitor internationalAndrew erskineGlobal strategy leadZenith indiaHome appliances

Home appliance ad spend surges on the back of home improvement trend

The UK is set to become the third-fastest-growing ad spend market for home appliances across 12 key territories, including China, Germany and the US, with projected average annual growth of 14% between 2020 and 2023.

United kingdomTommy wongJonathan barnardPublicis groupeHome appliancesD spendDigital ad spendV ad spendConsumer behaviour

Appliance advertising to exceed pre-pandemic level by 24% in 2023: Zenith report

Appliance advertising to exceed pre-pandemic level by 24% in 2023: Zenith report
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United kingdomJonathan barnardEuromonitor internationalZenith india

Home appliance advertising in India to grow at 18% by 2023: Zenith report | Media

India and Russia see strongest growth with regard to more first-time purchases in the category

United kingdomJonathan barnardCampaign indiaAndrea davisZenith indiaOme appliance advertisingZenith report

Spot TV 2022 Forecast: Total +19 2%, Core +4 2%

Spot TV 2022 Forecast: Total +19 2%, Core +4 2%
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United statesNew hampshireMichael leszegaSteve pruettMissy evensonSteven passwaiterNancy pelosiJonathan barnardSteve lanzanoMark fratrikJack myers jonathan barnardAndrew alfordJustin nielsonRob weisbordJack myersCox media group