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Tröegs Mad Elf hits the shelves today, with a new look for the holidays

Working in collaboration with illustrator Joshua Noom, Tröegs will unveil a new label for Mad Elf, a staple of the holidays since 2002.

Tröegs announces partnership with Berks-based Unique Snacks for pretzels and beer pairing

Updated: 12:08 PM EDT June 3, 2021 HERSHEY, Pa. Like chocolate and peanut butter, pretzels and beer are two great tastes that go great together. That s why Tröegs Independent Brewing announced it is teaming up with a Berks County-based snack business for a fall campaign that will pair Tröegs beer with signature pretzels. The partnership campaign, called Better Together, will feature pretzels created by Unique Snacks of Reading.   The selected pairings offer consumers a celebration of local grains and distinctive flavors that commemorate Pennsylvania’s rich agricultural history, Tröegs said. “We’re Pennsylvania natives,” Tröegs founding brother and brewmaster John Trogner said in a press release announcing the partnership. “That’s a big part of our identity. So it’s natural for us to partner with another family-owned Pennsylvania maker. Both of us geek out on taking ingredients and making something delicious, and those two things happen to ta

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