Updated: 12:08 PM EDT June 3, 2021
HERSHEY, Pa. — Like chocolate and peanut butter, pretzels and beer are two great tastes that go great together.
That's why Tröegs Independent Brewing announced it is teaming up with a Berks County-based snack business for a fall campaign that will pair Tröegs beer with signature pretzels.
The partnership campaign, called Better Together, will feature pretzels created by Unique Snacks of Reading.
The selected pairings offer consumers a celebration of local grains and distinctive flavors that commemorate Pennsylvania’s rich agricultural history, Tröegs said.
“We’re Pennsylvania natives,” Tröegs founding brother and brewmaster John Trogner said in a press release announcing the partnership. “That’s a big part of our identity. So it’s natural for us to partner with another family-owned Pennsylvania maker. Both of us geek out on taking ingredients and making something delicious, and those two things happen to taste great together. That’s the kind of partnership that just makes sense to us.”