The pandemic s green shoots
Even as it sidelined travel worldwide, the Covid crisis also helped sharpen the industry’s focus on sustainability.
By the Travel Weekly staff
April 19, 2021
TW illustration by Jenn Martins
The head of the European Travel Commission may have summed it up best when he said recently that the pandemic spawned a revolution that has unified the travel industry to build back better.
“While it was not human-made, it was imposed upon everyone equally, rich and poor, north and south,” Eduardo Santander said. “And as hard as this has been, it will help us create a much more resilient, much more sustainable, much more forward-looking industry in the future.”
LemonEight founder Claudine Pohl (Submitted)
Claudine Pohl loves the word “Epic,” which she peppers frequently when gushing about her tourism consulting firm, LemonEight. From describing her journey starting her own business to writing LemonEight’s welcome page, the word encompasses her positive and enthusiastic outlook.
For Pohl, LemonEight is turning COVID-19’s impact on the cruise line industry into an opportunity to create better cruise experiences for travelers by teaching leadership and innovation. It’s also created opportunity for her to generate revenue even though no cruise ships are coming to Canada for yet another year.
“Going on your own, being an entrepreneur and having your own business is scary,” says Pohl, who started the company last May. “It’s something new – but the potential to learn and to really ask people for help has taught me so much.”
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