The pandemic's green shoots
Even as it sidelined travel worldwide, the Covid crisis also helped sharpen the industry’s focus on sustainability.
By the Travel Weekly staff
April 19, 2021
TW illustration by Jenn Martins
The head of the European Travel Commission may have summed it up best when he said recently that the pandemic spawned a revolution that has unified the travel industry to build back better.
“While it was not human-made, it was imposed upon everyone equally, rich and poor, north and south,” Eduardo Santander said. “And as hard as this has been, it will help us create a much more resilient, much more sustainable, much more forward-looking industry in the future.”