Investments in new and existing tourism destinations are critical to improving the experiences of those who visit Saint John, according to panelists f.
New Brunswick has unveiled an ambitious five-year tourism strategy which aims to make the province the top vacation destination for visitors in Atlantic Canada, as the hard-hit sector begins pandemic recovery.
LemonEight founder Claudine Pohl (Submitted)
Claudine Pohl loves the word “Epic,” which she peppers frequently when gushing about her tourism consulting firm, LemonEight. From describing her journey starting her own business to writing LemonEight’s welcome page, the word encompasses her positive and enthusiastic outlook.
For Pohl, LemonEight is turning COVID-19’s impact on the cruise line industry into an opportunity to create better cruise experiences for travelers by teaching leadership and innovation. It’s also created opportunity for her to generate revenue even though no cruise ships are coming to Canada for yet another year.
“Going on your own, being an entrepreneur and having your own business is scary,” says Pohl, who started the company last May. “It’s something new – but the potential to learn and to really ask people for help has taught me so much.”