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Reddit launches in Australia: What Reddit s new Aussie base means for users

But what exactly does this mean for Aussies who use the platform? After expanding to Canada and the UK over the last year, Sydney is now home to the company s first base in the Southern Hemisphere. READ MORE: Reddit s Chief Operating Officer Jen Wong. (Supplied) Jen Wong, Reddit s Chief Operating Officer, told 9News the expansion would open a variety of doors to Australian businesses, as well as strengthen and build out Aussie communities. This brings an immense opportunity for Aussie brands seeking to engage with audiences seeking information to make decisions, Ms Wong said. Ms Wong said more than half of Reddit s user base is more likely to trust a brand that takes part on the platform.

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Reddit defends how it tackles misinformation as it opens Australian office

Reddit defends how it tackles misinformation as it opens Australian office
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Reddit sets up shop in Australia

Interest-based communities a dream for struggling advertisers. By David Braue on Jul 13 2021 12:05 PM Print article The self-proclaimed front page of the internet has set up in Barangaroo, Sydney. Photo: Shutterstock Global discussion-forum giant Reddit will use its new Sydney office to tweak its Australian presence in a “more focused and nuanced way”, the company said as it formally expanded into its fourth-largest market worldwide. Australians spend an average of 31 minutes per day on Reddit, the company said, contributing 158m posts, comments, and votes on the wide-ranging discussion forum every month. And, with its Australian user base growing by 40 per cent year on year, chief operating officer Jen Wong said in announcing the move, the company’s decision to establish its Barangaroo, Sydney office reflects its desire to “level-up our local offering in a more focused and nuanced way.”

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Reddit is now open for business in Australia | Marketing Magazine

Reddit is now open for business in Australia | Marketing Magazine
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Reddit is opening an Australian HQ, with a focus on scaling the meteoric growth of subreddits like r/AusFinance and r/ASX_Bets

Reddit, the hugely influential internet message board platform, is opening a dedicated Australian office in Sydney. The company’s Australian operations will include community engagement, engineering, and sales teams, to be helmed by former WooliesX head strategist David Ray. The move comes after an explosive growth in the site’s Australian userbase, led by interest in finance ‘subreddits’ like r/AusFinance and the looser r/ASX Bets. Reddit has announced the opening of a dedicated Australian office in Sydney, promising to boost engagement with local users and advertisers after the spectacular growth of communities like r/AusFinance and r/ASX Bets over the past twelve months.

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